Today, I am incredibly excited to be revealing my new brand, blog, and website too all of you! My incredible best friend, creative genius, and web-designer – Krista A. Jones – worked countless hours working on my new logo and especially on the blog!
Natalie Franke Photography has officially gotten the makeover that it so deeply deserved!
In redesigning my logo, Krista and I talked for hours, days, and weeks about creating something that meshed my love for classic simplicity with my passion for creativity and the arts. Creating my brand identity was like mixing JCrew with Anthropologie, blending my staple pearl earrings with my worn in Sperry Topsiders, creating something that truly represented who I am today and where I see myself as I approach graduation in May.

While Krista worked on redesigning my blog, I began recreating my website! A process that can seem daunting, became so much easier with the amazing base templates provided by Showit – If you’re a photographer and you haven’t heard of Showit, stop reading here and immediately head over to their website! I’m simply smitten!
The design on both the website and the blog aim to tap into a sense of classic simplicity, incorporating light greys and pinks with an overarching fine art look! Blending timeless minimalism with a more young-hearted spirit brought us to the selection of the the various details and sweeping waves of watercolor paint across the background.


When I built my business from scratch, I poured my entire heart and soul into every aspect of it’s creation. And as the years passed, I continued to grow as a photographer, an artist, and as a person. What started out as a dream at seventeen, evolved into a thriving company as I reached my twenties and has become one of the most overwhelming joys in my life. Photography is not simply my career or a calling. It’s become a way of life – my way of seeing the world and the beauty of all the people in it!
I truly can’t thank Krista Jones enough for all of her help, late night conversations, countless hours of work, and dedication! She is an incredible designer and an even more incredible best friend. Thank you, Krista! I love you from the bottom of my heart!
So without further ado, be sure to head on over to my New Website and look around the blog!
Some of my favorite features include the About Me Page, the delicate watercolor details, and the fabulous next & previous arrows at the bottom of the home page! It’s little elements that make Krista’s design so personal, so very me!












The website and blog look amazing, Nat! Your About Me page is my favorite and the logo is so pretty! So classy and very very you!
Loving the look! Really smart and welcoming.
Natalie! It looks amazing! So clean and fresh.
Lovely new layout and logo Natalie. To bad your website still runs on flash but other than that it’s a great looking site
LOVE it!! Congrats! It is beautiful!
Oh Natalie!! Everything is so gorgeous and so YOU! Congrats to you and Krista for doing an A-M-A-Z-I-N-G job! I love it!
I LOVE it! It looks gorgeous!
Beautiful and simple-just lovely!
Thanks for all the love Natalie!
Natalie! Everything looks SO amazing! Your new logo, all of the little touches, it’s all very elegant!
Ah!!! Sooooo classy and timeless and romantic, it totally says you! Krista totally hit the nail on the head!
I love the new layout! Congrats on all your success! It’s been fun following the growth of your business over the years. I look forward to seeing what the new year has in store for you!
Thank you so much everyone!
It’s such an amazing feeling to see your idea grow and blossom!
Absolutely beautiful, Natalie and great job, Krista! Congrats and happy holidays!
LOVE the new branding, website & blog! THis is really giving me the push I need to work on mine. Absolutely gorgeous!
Natalie, the new site and blog are gorgeous! So simple and clean, yet SO completely effective. Great job to Krista too…. you two are a fantastic pair!
This is so beautiful!!! Very elegant and classy.
So beautiful! Love it!
Wow Natalie! I love it!! Just beautiful, you must be so happy
Sweet!
Very nicely done. Classy and clean!
Love the new look! Can’t wait to see what 2012 has in store for you!
very Very VERY you! Love the whole look and feel! Congrats on the new design!
Nice! Very classy and so great that it is something that is so YOU!
Excellent! I really need to have makeover myself so thanks for inspiring and motivating!
LOVING the new look!!
[...] personally tied and packaged just for you! And while Krista Jones designed the look and feel of my new branding, I sat down and made a list of things that I wanted to accomplish with each and every client that I [...]
nice website. nice colors, packaging. looking foward to see more.